Brian Dakin is the principal author of the On The Ball Theory. His consulting career started in 1992, and over the past thirty years, his consulting engagements have ranged from start-up companies working out of incubators to global Fortune 50 corporations, across an A to Z list of industries.

Throughout these experiences, he has encountered thousands of employees, from frontline workers to CXO level executives, and everyone in between. Men and women, young and old, attendees of elite universities, community colleges, and high school drop outs.

He has also met plenty of people who he would categorize as "on the ball", and was always curious as to why some people were on the ball, and others were not. Over time, those observations helped form the On The Ball Theory, the supporting framework, as well as the associated Four Quadrants and Eight Traits. Please enjoy the following pages on this website, and learn more about The Theory.