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Ambition is the “trigger trait” that helps propel Believers to become Achievers. It is the essential aspect of human nature that drives an individual to achieve their goals.

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Having Ambition in life is important because it provides a sense of direction, purpose, and motivation. It helps individuals to focus their energies and resources towards a specific objective, which, in turn, increases their chances of accomplishing their goals.

For the purposes of this discussion, let’s agree that Ambition is greater than Desire. We all have things in life that we desire, but likely do not take action on to achieve. It is that trigger, that willingness to take that first step, that is so crucial in making a difference in the journey. Ryan Blair is credited with the saying “If it is important you’ll find a way. If it’s not, you’ll find an excuse.” Contained in that phrase is the tipping point of deciding if something is important enough to you to begin to take action.

Ambition also helps individuals to discover their full potential and realize their true capabilities. By setting high goals, individuals challenge themselves to go beyond their limits and push themselves to achieve more. This process of self-discovery and personal growth is critical to building confidence and self-esteem, which are essential qualities for success in any area of life.

Bundled within our definition of Ambition is perseverance. Perseverance is the ability to persist through challenges, setbacks, and failures without losing sight of one's goals. Perseverance is important in life because it enables us to overcome obstacles and achieve our aspirations. Without perseverance, it is easy to become disheartened and give up on our objectives. It is one thing to say “go”, but it is another thing to make it to the finish line.

One of the significant benefits of perseverance is that it develops resilience, which is the ability to bounce back from difficult situations. In life, we are bound to face challenges, and those who are persistent and determined are better equipped to deal with them. The ability to persevere through challenges instills confidence, conviction, and courage, leading to a sense of accomplishment when we overcome obstacles. There is no harm in Collaborating with others in this journey. Whether it is family members, friends, or colleagues, interacting with others, and leveraging them as necessary, is important in facing those challenges.

Perseverance is also essential for personal growth and development. When we encounter obstacles, we learn valuable lessons that can help us grow and become better versions of ourselves. Failure is not the end of the road, but rather an opportunity to learn from our mistakes, make adjustments, and try again. Perseverance allows us to pursue our goals, learn from our experiences as a form of our Curiosity, and develop into better individuals.

Ambition is also important because it fosters creativity and innovation. Our Conceivers, a subset of Achievers, are individuals that are always looking for new and better ways to realize their goals, which requires them to think outside the box and come up with creative solutions to problems. This innovative mindset is essential for success in today's rapidly changing and competitive world.

Finally, Ambition and perseverance are essential for achieving long-term goals. Often, the things that matter most to us take time and effort, and may even take a Plan and some Leadership, to accomplish. Without perseverance, it is easy to get sidetracked or distracted by other things, leading to a lack of progress towards our goals. By staying focused and determined, we can make steady progress towards our aspirations, even when faced with challenges or setbacks.


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